You create a great video, but it needs editing. Free editing software is available, so you try it and figure it out quickly if you need help. It’s a lot harder to learn than you thought it would be. You already spent way too much time trying to figure out what it can do. The features are really limited, and the video doesn’t look much better than when you started editing. Now what? Now, it is time to hire a video editor. I’ll give you three fantastic reasons this is the best decision you’ll make for your business – and your sanity!
Hire a Video Editor to save time
“Time is on my side – yes it is”, thank you for the reminder, Mick Jagger. (Okay, we both know you’re singing this tune in your head right now). Well, time may be on your side, but how much time do you really want to spend on learning to edit your own videos, especially when it comes to videos for your business? If you aren’t familiar with how it works, the learning curve is steep. All of this time you’re spending on learning the software should be time spent on your business.
It’s kind of like bookkeeping. Every business needs bookkeeping. You start with a basic bookkeeping system that you handle yourself, but now your business is bigger, and you need something more involved. Do you really want to take the time to learn all the ins and outs of bookkeeping? Do you even have the time to learn it? No way! Hire someone to do it for you who actually enjoys bookkeeping. That makes sense, right?
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Don’t compromise when it comes to quality
There is free video editing software out there and if you are strapped for cash, go for it. Hey, I’m all for freebies. Just remember, the learning curve is steep, and the software only does so much. Maybe you want to change the lighting or the angle isn’t right. Maybe it looks blurry. The colors aren’t quite right. The free software can only do so much. High quality is the standard professional video editors live by. Professionals buy sophisticated software – and pay a pretty penny for it. They already have their video editor eyes on and can show you how that great video you created can really pop. Below, let me show you what I mean:
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Creative marketing is their specialty
Video editors are pros at marketing. They know what works and what doesn’t. If you haven’t noticed, videos reign on social media. Everybody and his brother are putting something out there. You can tell right away that most of them are pretty amateurish. When it comes to your business, you don’t want amateurs. You want polished and professional. Even blooper reels have some editing done.
